Future Homes case study | Design by Nature

Impact Areas
Environment
Social Justice

Services
Identity Design
Publication

We know that Melbourne’s housing needs help. The vision of Future Homes is to do just by helping to create more homes close to existing services, jobs, and public transport. Their mission is to create a market-ready, competitive, attractive and sellable series of benchmark apartment blueprints for developers, builders, and government agencies.

Communicating this mission meant working with Future Homes to develop separate brochures that would speak to three different audiences: Builders, developers and landowners, Government agencies and Local communities

The overarching purpose was to convey the benefits of Future Home and to inspire confidence in the blueprint designs.

Above render by LIAN Architects

An A4 brochure sits on a green background. The cover reads Better apartments in green with three small photos in the right bottom corner.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page is dark olive green with small white text. Right page has title Our Story with an image and smaller text below.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page has title Benefits of Participation with an image and smaller text below. Right page has an image and smaller text below.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page has title Purchase inclusions with an image and smaller text below. Right page has title Sustainability & liveability with an image and smaller text below.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Architectural render of an apartment building is displayed over both pages.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page is dark olive green with title Design B with an image below. Right page has three images.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page displays small plans with table below. Right page contains an architectural render of an apartment building.

Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Left page is dark olive green with title Design C with an image below. Right page has three images.

Builder/Developer Brochure

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Builder/Developer Brochure

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Spread view of brochure sitting on a green background. Large text runs above an architectural render of an apartment building, displayed over both pages.

Builder/Developer Brochure

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Builder/Developer Brochure

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Brochure layouts and compositions were kept simple to showcase the intelligent architecture designs by IncluDesign, LIAN Architects, McGregor Westlake Architecture and Spiral Architects Lab.

The colour palette chosen for the brochure was primarily green, representing the sustainability and environmental fundamentals of Future Homes.

A friendly sans-serif font was selected for the typography, speaking to the accessibility and approachability of the brand.

Architectural render of a grey multi story apartment building surrounded with greenery.

Exemplar Design B – Renders by LIAN Architects

Two side view of a poster displayed on green background. Left side contains large green text that reads Better Homes, Better for neighbours, Better for the environment.

Community Brochure

Government Brochure

Exemplar Design B – Renders by LIAN Architects

Exemplar Design C – Renders by LIAN Architects

Exemplar Design D – Renders by LIAN Architects

“Working with the Design by Nature team was a pleasure. The workshopping meeting helped us distill the core ideas and tone of our project, resulting in marketing collateral that clearly and beautifully communicates our message to the public. We are extremely happy with the final product.”

Mia Ifergan
Victoria State Government
Department of Energy, Environment and Climate Action

Victoria State Government – Designing a benchmark for better homes

“Working with the Design by Nature team was a pleasure. The workshopping meeting helped us distill the core ideas and tone of our project, resulting in marketing collateral that clearly and beautifully communicates our message to the public. We are extremely happy with the final product.”

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