Sam Cox Landscape – Evoking a spirit in a garden

Green native Australian garden with rocks surrounds a natural pool. The words Sam Cox Landscape overlaid in white.

Impact Areas

Brand Strategy

Identity Design
Digital Design

Sam Cox Landscape designs and builds native gardens in the Australian natural style pioneered by Melbourne designers Edna Walling, Ellis ‘Rocky’ Stones and Gordon Ford. By using native plants and local materials, they bring the essence of the bush into the everyday lives of their clients.

Design by Nature was engaged to craft a new brand in the spirit of Sam’s work. A simple wordmark was developed in a timeless typeface that seems both classic and contemporary.

Photo above by Claire Takacs.

A supporting rock graphic device was added to the brand’s visual toolkit, which reflects Sam’s approach to developing fluid landscapes without straight lines.

Sam’s approach is in the tradition of noted bush garden designer, Gordon Ford who used concepts such as mass and void and non-defined boundaries, eliminating the perception of artificial elements. Sam shares this approach, creating timeless landscapes with a sense of place.

Photo by Derek Swalwell

“Working with the Design by Nature team was a pleasure from start to finish. True creatives with the ability to listen and adapt while maintaining strong design principles.”

Sam Cox

Photo by Claire Takacs


Photo by Claire Takacs


Photo by Will Salter


Photo by Will Salter



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