Impact Area
Arts & Culture
Services
Brand Strategy
Identity Design
Digital Design
World of Words was an international speaker series hosted by the Wheeler Centre and partner venues. Through the promotion of the series, the centre was reintroduced as Melbourne’s home of books, writing and ideas.
Our brief was to communicate that this is the place to see big names and starry international talent, live and in-person. That led us to develop a brand that was upbeat, accessible and inspiring.
We wanted audiences to feel welcome and excited to meet their favourite international authors. Through colour and typography, our approach reinvigorated the brand with a fresh energy, and reminded Melburnians of the unique place the Wheeler Centre holds in our City of Literature.
World of Words brandmark
The brandmark concept crafts a world from the typographic form of a curly bracket repeated in a circular motif.
