Southside Justice – Helping the community access justice

Impact Area
Social Justice

Services
Brand Strategy

Identity Design
Digital Design

Southside Justice is a free legal service for people on low incomes in the cities of Port Phillip, Stonnington and Bayside. Formerly known as the St Kilda Legal Service, this organisation has been helping the community access justice for more than 50 years.

Design by Nature was engaged to help facilitate a new brand for the organisation. Through a co-design workshop process, we developed a new name and brand strategy before moving into identity and collateral development.

The logo concept comprises two half circles pointing south, representing the south side, and a whole circle representing justice. Brand collateral then extends this concept into a variety of graphic shapes which are pulled from the catchment area’s landscape and architecture.

Southside Justice Website

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Southside Justice Website

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Brand Guidelines

Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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Photography by Anna Carlile

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“A sector colleague recommended Anna to us, and we connected from the outset. Being values aligned helped, so to their ability to truly listen and provide creative solutions that met our needs. We love our new logo and website – they reflect who we are now and into the future.”

Mel Dye
Chief Executive Officer