Impact Area
Environment
Services
Brand Refresh
Identity Design
Digital Design
Conservation Volunteers Australia (CVA) is an environmental not-for-profit organisation, dedicated to placing conservation in the hands of everyone to strengthen human and environmental health.
We partnered with CVA to refresh their brand, bringing new energy and relevance to their mission of ‘Another million actions for nature by 2030.’ The rebrand highlights the essential connection between people and nature, using a vibrant colour palette, engaging illustrations, and human / nature photography to attract a new generation of volunteers. The tone is warm, inclusive, and action-driven, inspiring individuals to take part in conservation efforts that directly impact their communities and the environment.
Building on the success of campaigns like Sea to Source and Nature Blocks, the new identity seamlessly integrates illustrations to create a cohesive and recognisable brand. By showcasing real people in action—planting trees, restoring habitats, and protecting wildlife—the rebrand reinforces CVA’s belief that conservation is something everyone can be part of.
Illustrations by Pip Tweed.
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