Impact Area
Social Justice
Environment
Purpose Led
Services
Brand Strategy
Identity Design
Digital Design
Publication Design
The Reichstein Foundation is a passionate group of philanthropists and advocates united by a vision of an equal and just society on healthy country. They operate at the forefront of social change philanthropy in Australia.
With its 50th anniversary approaching, the foundation approached us to refresh its brand and redesign its website.
We have enjoyed a long working relationship with Reichstein. For this brand evolution, our north star was the positioning line “change not charity”.
The new brand identity needed to retain elements of the existing logo, but with a forward-looking direction. We decided to strip everything back, and use a clean, contemporary typeface.
The use of colour was important for this transition from old to new, which is why blue remained at the core of the brand. The blue line device in the logo represents the broad support the foundation provides.
“It was a pleasure to work with the team from Design by Nature on our new brand and website. They were thoughtful and professional throughout and we love the beauty and simplicity of the final design.”
Rachel Ball
CEO, Reichstein Foundation
