Mental Health Australia – Improving mental health for a multicultural population

Impact Area

Brand Strategy
Brand Naming
Identity Design
Print Design

Embrace Multicultural Mental Health – known as the Embrace Project – is run by Mental Health Australia. Its focus is mental health and suicide prevention for people from culturally and linguistically diverse backgrounds. 

Our work for this vital initiative extended from strategy to developing naming, visual identity, brand guidelines and various design projects. This was a truly collaborative and consultative process, engaging a wide group of stakeholders to ensure true community ownership.

The Embrace brand mark consists of a wordmark and icon locked together. The icon is a stylised map of Australia, representing diverse groups coming together and communicating the national focus of the project.

Photography by MaaHoo

Photography by Lumina

Photography by Studio Firma

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