Amaze – For an autism-inclusive Australia

Impact Area
Health
Social Justice

Services
Brand Strategy
Campaign
Publication design

Amaze is shaping a better future for autism through advocacy, campaigning and supporting people with autism.

We’ve partnered with them to refresh their brand’s visual language to make it more mature, less cluttered and more accessible for people with autism. This included using a colour palette that complied with accessibility contrast guidelines when featuring black text.

A campaign with the Victorian Government provides resources to parents of school-age children about how to make education more inclusive.

The campaign features a stand-alone identity that complements the Amaze brand. The icon concept shows lines segmenting together into a circular shape, representing all people welcomed equally. The design is simple and clear with a singular strong message and a single highlight colour and photo.