Impact Area
Environment
Services
Brand Strategy
Campaign
Creative Direction
To celebrate 30 years of conservation impact, Bush Heritage Australia launched Our Bush Heroes, a national campaign recognising the individuals dedicated to protecting Australia’s natural landscapes. As the design studio behind this initiative, we crafted a compelling visual identity and creative direction that honoured Bush Heritage’s staff, volunteers, Aboriginal partners, and supporters. Our team developed a campaign strategy that blended storytelling with striking imagery, ensuring the message resonated with diverse audiences across digital and print platforms.
From art direction to campaign execution, we focused on authenticity—highlighting real Bush Heroes through portrait photography, engaging visuals, and emotive narratives. The result was a cohesive, inspiring campaign that amplified Bush Heritage’s mission and strengthened community engagement. By capturing the passion and dedication of those on the frontline of conservation, Our Bush Heroes not only marked a milestone but also reinforced Bush Heritage’s vital role in safeguarding Australia’s environment for future generations.
“Design by Nature are a considered and creative partner and were able to understand our vision for the brand and how to elevate it in order to connect with our target audience. They make beautiful things with purpose and always your objective in mind.”
Nicole Lovelock
former Marketing and Engagement Manager at Bush Heritage
